Joy Street Kids is a baby and toddler clothing company offering classic and understated prints to sport hometown pride. Founder Eliza came up with the idea when she was looking to buy a friend a Boston specific baby gift. She was looking for something classic and iconic to Boston and all she could find was sports team onesies, not that those aren’t great in their own way, but she wanted something a bit more understated that still captured all of the wonderful details of the city. As a casual artist she started to sketch the elements of Boston she knows and loves. At a glance the print is meant to register as so subtle that it looks like a cute ditsy print, or modern toile without noticing the details of the print. Then when looking closely both the wearer and parent can have fun finding all of their favorite iconic elements within the print with a few tongue in cheek doodles to make you laugh and think!
Hometown pride is so important particularly in times like these, it brings communities together and reminds us of what we love about our homes and what makes them unique. Regardless of our backgrounds we all share pride and love in where we are from! Eliza hopes to spread love and community with her product and create conversations and laughs with the doodles in the prints. Joy Street Kids hopes to allow littles to truly wear their hearts on their sleeve.
Eliza named Joy Street Kids after the street where her first apartment in Boston was located. She plans to share the joy of Joy Street Kids beyond Boston with custom drawn prints of cities and towns across the country and beyond. Keep an eye out for new city prints coming this fall.
Her product is produced by a small female run factory in Peru with 100% Pima Cotton and water based prints.
City prints are the new stripe!